Creating explainer videos

The Most Common Mistakes When Creating Whiteboard Explainer Videos – and How to Avoid Them

If you have heard of explainer videos than you have definitely also heard of whiteboard explainer videos. These two types of videos are pretty similar to each other when it comes to the length and the production of them as well as the purpose they serve, however for some reason people still seem to prefer a whiteboard video over a traditional one. And although most people say that whiteboard explainers are easier to make there are still some rules and certain tips that a person can follow in order to make the video even better and there are definitely some things that you should avoid doing altogether and in this article we are going to focus on the latter.

Not having the drawings connect to the actual video

If you think that this is impossible, then think again because it has definitely been known to happen. When the animator that is creating the drawing fails to somehow connect them to the video you run the risk of putting out a whiteboard explainer video that will likely mislead the audience and create misunderstanding. Another problem that this creates is that the audience cannot connect to the video in a way that you want them to because of the fact that the drawings are not connected to the video and that is a big problem indeed because that connection between the audience and the video is crucial for them to understand what the explainer is all about and for you to be able to capture their attention. So you need to make sure that each image and scene have a clear connection because that will give the video a seamless flow.

Making the video very colorful

There is no doubt that this is a big mistake and the name of the video- whiteboard explainer videos, should make that pretty clear. When you are creating this type of video it is crucial that you remember to stick to the black and white theme because incorporating a lot of color into it will make it look funny, and not in a good way, because the audience will be able to see that the video was meant to be a whiteboard one. The two primary colors used, usually that means black and white, represent the traditional form of these videos and you should really stick to that. There are some instances in which a pop of color is a good addition, but that pop of color needs to be just that- a pop, and not something that will overwhelm the rest of the video.

If the video is not very educational


The main reason why most businesses tend to use a whiteboard explainer videoin their presentations is because they are perfect to use for educational purposes. These videos have a way of attracting the viewers and have them give comments and ask questions about them which is exactly what the point is. People are always eager to learn new facts, especially if they have some kind of educational value or something to do with current news or a current new product and if you don’t see them interacting with the video in a way that is common with whiteboard explainers, then the video is probably not informative enough and you should go back and try to find a way to make it just right because when it comes to introducing a new product there really is no better tool than a good whiteboard explainer video.
If your goal is to educate the viewers and give them the newest information then there is no doubt that whiteboard explainer videos are the way to go for you. As we mentioned before, they are fairly easy to create so definitely give them a go and if you take out advice into account and avoid these mistakes then you are already on the right path to creating the perfect video to help your business.