Mitch Lawfred

Creating explainer videos

The Most Common Mistakes When Creating Whiteboard Explainer Videos – and How to Avoid Them

If you have heard of explainer videos than you have definitely also heard of whiteboard explainer videos. These two types of videos are pretty similar to each other when it comes to the length and the production of them as well as the purpose they serve, however for some reason people still seem to prefer …

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Explainer Videos – An Essential Marketing Tool

All businesses, regardless of their size and scale, need to market or advertise their products and/or services. They need to attract the attention of their target audience. For this, there exist many methods of advertising. One of the most effective marketing strategies is to use explainer videos. Explainer videos are essentially advertisements in audiovisual format. …

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